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Ron Sonntag
Ron Sonntag Public Relations, Inc.
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January 11, 2001 (414) 354-0200 ext. 102
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Rhea Protein Attracts Allergy, Pain Sufferers
SPRINGFIELD, IL
------ A nutraceutical capsule made from powdered rhea protein is
attracting increasing numbers of people who experience allergy
symptoms and pain from autoimmune disorders such as fibromyalgia,
according to an Illinois researcher who has patented the product.
Donna Fezler reports
that protein extract from the rhea, a large South American bird
related to the ostrich, is rich in the factors that generate
adenosine triphosphate (ATP) and helps the body rid itself of toxins
that can cause allergic reactions. She also notes that ATP aids in
cleansing the system of poisons that inflame muscles and joints in
people who have a variety of autoimmune disorders such as
fibromyalgia, lupus, Crohn’s disease, arthritis, muscular
dystrophy, and chronic fatigue syndrome.
After years of
intensive research, experimentation, and testing the rhea protein on
herself, family members, and hundreds of volunteers, Fezler obtained
patents for two variations of the substance. The major product, ATP
Boost, is marketed on the Internet by Grand Cypress Ranch at the
company’s Web site, http://www.rhealiving.com.
According to
researcher Fezler, toxins are absorbed into the body by a wide
variety of highly-processed foods, environmental contaminants, and
chemicals, especially cleaning supplies, herbicides, and pesticides.
In fighting off these poisons, she explains, the body depletes its
supply of ATP. This deficiency can result in pain and other
disabling symptoms of autoimmune disorders that today affect one in
every five Americans, Fezler said.
Citing that she has
been free of pain from fibromyalgia since starting the rhea protein
regimen, Fezler adds that in the past three years since her
nutraceutical ATP Boost has been available, hundreds of people with
pain due to autoimmune disorders have also found relief.
In open label
clinical studies in 1998, involving people with allergies and
autoimmune disorders, respondents reported the following results for
symptom remission: allergies, 73%; pain, 77%; and range of motion
improvement, 76%. Further, 73% of participants noted an increased
energy level, while 65% experienced some degree of mood elevation.
The ATP Boost capsule
was developed by Fezler and her husband Tripp, owners of Grand
Cypress Ranch in Jacksonville, Ill. The company breeds rheas —
flightless birds that weigh approximately 70 pounds as
adults. Hydrolyzed
muscle and collagen protein from the rhea are the basis for ATP
Boost, for which Fezler holds U.S. Patent #5,989,594. The
all-natural protein supplement is not a drug and does not interact
with medications, she explained. It is meant to be taken in
combination with a healthy diet in an environment free of chemical
poisons and food additives. A detailed explanation of ATP Boost and
other rhea products, plus prices and ordering information, can be
found on the Grand Cypress Ranch Web site. www.rhealiving.com.
The Fezlers moved to
Illinois in 1992 and began raising the birds as a menu item for
upscale restaurants. In 1996, the healthful properties of the rhea
protein were discovered accidentally. Donna Fezler had suffered from
the pains of fibromyalgia, one of 80-some autoimmune disorders that
cause muscle and joint pain for an estimated 50 million Americans.
Her
husband Tripp and
their son and daughter had various allergies. After eating rhea neck
meat, all experienced substantial relief, the product’s developer
reported. When she enhanced the formulation, using all the rhea
protein, and developed it into ATP Boost capsules, therapeutic
results for the family were even more dramatic, she recalled.
At the same time,
Fezler was researching why rhea chicks worldwide had such a high
mortality rate. With a degree in bacteriology and several years of
working in her field, including years of research on rheas, Fezler
theorized that the presence of chemical toxins caused the young
chicks to use the ATP in their own systems in an attempt to
detoxify. That depleted their muscles and fat, with the resulting
wasting causing many to die swiftly. When fed rhea meat, however,
the chicks recovered.
Encouraged by the
effects of rhea meat on both her family and the chicks, Fezler
continued her research and documentation. Ultimately, she was
awarded two patents, the first in 1998 for Rhea Oil Injection
Effects, and the second in 1999 for the Therapeutic Effects of Rhea
Extract.
Grand Cypress Ranch,
or GCR, now uses rhea meat in its ATP Boost nutraceutical. Her
customers include people suffering from fibromyalgia, chronic
fatigue syndrome, and allergies who are looking for increased energy
and symptom relief. ATP Boost is sold via the Internet as GCR’s
premium proprietary-branded ingredient and is marketed as a
nutritional supplement under the FDA’s Dietary Supplements Act.
It is neither a
medicine nor a cure, Fezler emphasizes. Rather, it provides
nutritional support for increasing energy while giving people more
of the protein they need to rid the body of environmental chemicals
resulting from pesticides and many cleaning agents. And it is most
effective when taken on a regular basis in conjunction with a
healthy diet that avoids trans, refined, and hydrogenated fats, as
well as chemical contaminants, she stressed.
GCR supplements
include:
• ATP Boost, a
high-energy supplement for people with allergies and autoimmune
disorders,
•Tendon Boost, a
rhea and ostrich tendon extract for those with arthritis and
connective tissue disorder,
• Heart+, for
people experiencing severe pain, and
• Ostrich Extract
for Pets, a nutritional supplement.
GCR also produces a
variety of rhea topical oils and creams to be applied externally for
relief of sore, inflamed, or itching areas.
All of the
nutritional supplements may be ordered online, by phone, or by mail.
GCR is located at 1620 Baldwin Rd., Jacksonville, IL 62650; the
phone is 217-243-7683 or, toll-free, 1-877-427-7432 outside
Illinois. Further information on product pricing, research, and
clinical testing may be obtained from the company’s Web site at
www.rhealiving.com.
###
NOTE TO EDITORS: A FEATURE STORY WITH ADDITIONAL SIDEBAR INFORMATION
ABOUT RAISING RHEAS AND THE DEVELOPMENT OF THE ATP BOOST
NUTRACEUTICAL IS AVAILABLE AT WWW.RHEALIVING.COM.
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